Whereas 'by the mid-1970s, Holloway House Publishing and Players had developed an effective formula for publishing black material, Morriss and Weinstock created specific rules, dictating the kind of texts that could be published in Players.
The creative direction that Players reached for in their content often changed. While there are instances of Players magazine portraying colorist tendencies, for the most part, it was productive in showing the wide range of hair types, skin colors, and body types of black women, setting it apart from mainstream white sex media. This colorism blocks opportunities for the diversity found among black women to be seen as desirable and reinforces the politics within pornography and the sex media. Miller-Young also mentions another magazine marketed to black consumers, Jet, that highlighted primarily lighter-skinned models on its covers. was known for prizing very light-skinned black women.' They were valued for their proximity to whiteness but also fit stereotypes involving sexuality-being seen as exotic or sexually aggressive. At this time the 'trade in black women as sexual slaves. She writes about colorism through its link to the antebellum era. The content of Players brings to mind Mireille Miller-Young's 1980's research on the adult entertainment industry A Taste for Brown Sugar primarily 'Colorism and the Myth of Prohibition'.
